How has the internet made media development more inclusive? - continue reading to learn.
In the present day, online platforms have made it significantly simpler for everyone to create and share material. Previously, producing content for a large audience involved access to a series of important resources and financing. Currently, with using smart devices and common digital technologies, digital media content examples for instance, short form videos, website posts and podcasts can be easily developed with simply a few basic devices, in addition to reaching a huge audience, very quickly. This has opened the door for more diverse voices, especially those who were previously neglected by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social networking channels, implying that social media has produced a space for underrepresented neighborhoods to share their narratives.
The increase of internet content has completely changed what is indicated by the term mass media. Previously, mass media adhered to a hierarchical structure, using a top-down media model. Normally, a small group of professionals, such as newspaper editors or journalists, who would create material for big audiences who mainly just consumed it. However, these days, with website the aid of the internet, the face of media has seen considerable change, making the usage and ease of access of media far more open and interactive. With access to popular social media platforms, new media examples are showing that individuals can develop and share their own material, just as easily as they can absorb it. Social media has allowed anybody to contribute to public conversations, instead of simply the significant media providers and so as a result, mass media is no longer managed by a couple of huge advocates. Instead, it is spread across countless user narratives all over the world.
In the online media landscape, what we see online is mostly elected by algorithms which are formed by our online habits. Each social media channel uses its own programmed system to reveal new material and recommend material that will interest the user. The types of media content examples that will be shown to a user is developed to keep individuals engaged. The algorithms are designed to keep individuals stimulated by suggesting and promoting videos that are relevant, well-liked or controversial among other users. While this level of personalisation can be convenient, it can confine the areas of media that individuals are subjected to, producing more segmentation and prejudice amongst users around social problems. Those who are involved in media creation, like the founder of the fund that has stakes in Sky, for instance, would recognise the impact of social media channels in sharing new narratives. Likewise, the chairman of the company that owns NBCUniversal would acknowledge the impacts of user generated material in the media landscape.